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  1. Meaningful SEO Metrics: Going Beyond the Numbers - SES San Francisco

    Next up, we've got John Marshall, who is always on the quest for meaningful numbers. John ends by putting his two cents in.he's a huge fan of share of search and share of voice as a KPI. He gives a plug to Vanessa Fox's book, "Marketing in the Age...

  2. SEO Performance Marketing: Paid Search is Accountable So Why Not SEO?

    John Marshall, SES Advisory Board source of truth" (i.e.what report or measure determines if success has or has not been achieved). Norm holds a BA from Franklin & Marshall College and an MBA from Fordham University.

  3. Search Engine Strategies (SES) Adds Four New Members to Advisory Board of Leading Conference and Expo Series

    John Marshall, CTO, Market Motive Erica Schmidt, Global Search Director for iProspect Crispin Sheridan, Senior Director of Search Marketing Strategy, SAP Marketing SAP Marketing join boardChicago, IL (PRWEB) December 7, 2009 -- Search Engine...

  4. Live Certification Gauntlet at SES San Jose 2009

    The Dream Team Faculty includes: Matt Bailey & Jennifer Laycock on Social Media, Jamie O'Donnell on Online PR, Avinash Kaushik & John Marshall on Web Analytics, Todd Malicoat on SEO, Andrew Goodman on Paid Search, and Bryan Eisenberg on Conversion...

  5. Enter the Search Engine Watch Awards by July 17, 2009

    John Marshall, SES Advisory Board & CTO, Market Motive You only have a couple of weeks left to submit an entry to this year's Search Engine Watch Awards. Most Innovative Paid Search Campaign The objective of the SEW Awards is to recognize...

  6. Choose the Right SEO Project Goals

    The problems with it were outlined very nicely by Market Motive's John Marshall in "Don't Buy Traffic, Buy Intent. People frequently contact us and let us know that their goal is to rank number one for a particular search term.

  7. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Andrew Goodman, Principal, Page Zero Media; Mike Grehan, Global KDM Officer, Acronym Media; and John Marshall, CTO, Market Motive. This afternoon, Search Engine Strategies announced that five new members are joining the SES Advisory Board.

  8. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Andrew Goodman, Principal, Page Zero Media; Mike Grehan, Global KDM Officer, Acronym Media; and John Marshall, CTO, Market Motive. This afternoon, Search Engine Strategies announced that five new members are joining the SES Advisory Board.

  9. Ten Top Stories from SES London 2009

    John Marshall, CTO, Market Motive, on measuring success in a Web 2.0 world I interviewed John Marshall, the CTO of Market Motive, who was one of the panelists in this session. Marshall advocated a more realistic approach to measuring data and is a...

  10. A message from Becky Ryan - Social Queen of SES San Jose

    TBA – John Marshall's After-Party with Pizza and BBQ in Santa Cruz! Such as Matt Cutts, Neil Patel, Greg and Barbara Boser, Rae Hoffman, Bruce Clay, Kevin Ryan, Vanessa Fox, Frank Watson, Lisa Barone, Shoemoney, Meg Walker, Lee Odden, Jenn Slegg...

  11. SES San Jose tip sheet for bloggers and journalists

    Day 2 - Tuesday, August 19, 2008 am-10:00am Morning Keynote: Satya Nadella, Senior VP, Search, Portal Richard Zwicky, Founder Jim Sterne, Target Marketing Matthew Bailey, President, SiteLogic • Avinash Kaushik, Author, Blogger, Analytics...