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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Whatever will make your ads fresh, relevant and stand out from competitors in the search results! The search query/keyword. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It began with President John F. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended...

  4. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    For search marketers, the most common mistake is summarizing data using the "Average" function in pivot tables. We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data.

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Check out John's work on segments to learn more about segmenting search and social. Segment Contributed by: John Doherty is the Office Lead at Distilled NYC. This segment allows you to see search traffic coming from the Google Images search engine...