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John Will

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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It began with President John F. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Kennedy standing before Congress in 1961 and made it a...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three...

  4. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills...

  5. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    So John Marbach, a blog owner and a Rap Genius fan decided to email them to find out more about their affiliate program. If you've ever searched for song lyrics online, you have probably noticed a wide range of sites offering lyrics, along with...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: John Doherty is the Office Lead at Distilled NYC. Check out John's work on segments to learn more about segmenting search and social. Advanced prospectors profit because they know where to look to find the nuggets, while...