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Chertudi quoted John Wanamaker, father of modern advertising, as he identified the CMOs greatest fear: "Half the money I spend on advertising I wasted; the trouble is, I don't know which half. "This is something that is a bit provocative, but we...
John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half. It's looking more likely every day that the economic downturn we're currently experiencing might turn into a full-blown...
It was John Wanamaker (creator of one of the first department stores in the U.S.who said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half. Online media and Internet-based search continue to grow at the...
