SEO News

John Varvatos

  1. Is A Lack of Consistent Messaging Hurting your Conversions?

    For example, if a user searches for "Converse by John Varvatos," you'd do well to avoid serving them a text ad with a broad headline like "All Kinds of Shoes. Use "Converse by John Varvatos" as your text ad headline to grab the attention of the...