Awesome Frickin' Content
I still laugh at this 6-year-old commercial from John West. You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. His answer: write "awesome frickin' content"!
I still laugh at this 6-year-old commercial from John West. You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. His answer: write "awesome frickin' content"!
When I look for spam the first place I look is around exact match anchor text from websites with a DA (domain authority) of 30 or less," said Distilled’s John Doherty. Unless you've had your head under a rock you've undoubtedly heard the rumblings...
John and Mike from your sales department will most likely appreciate a simple update such as “John and Mike from the business development department have been knocking it out of the park this month. Chances are the next time you talk to Sara, you...
Finally, those voices have been heard. Microsoft adCenter came to being in the summer of 2006. Generally speaking the advertising platform was greeted with open arms, but there were a few areas that were lacking.
Chertudi quoted John Wanamaker, father of modern advertising, as he identified the CMOs greatest fear: "Half the money I spend on advertising I wasted; the trouble is, I don't know which half. How many of us have heard that the higher-ups just don...
Google will fix the domain vs.landing page +1 allocation (I’ve heard this on good authority), thus increasing the overall +1 numbers on your ads. In the time since, there has been plenty to discuss as advertisers learned more about this feature and...
For months we’ve heard rumors that Hulu has been up for grabs, with potential buyers including Google, Yahoo, Amazon, Dish Network and DirecTV. But now Hulu has called that the sale off after months of complex negotiations.
I heard about product X. For service or product offerings, brand searches frequently signify that the searcher is "late" in the buy cycle and significantly more likely to make a transaction. Other times, these searches are conducted as a result off...
Facebook needs to be involved in other channels, including search -- I "like" that promotion; John Smith "likes" this brand. When is the last time you heard Google jump into lockdown mode? Could it be in part a response to Google's social...
"The next Google" label is heard from time to time, and since releasing their universal Like button, the focus has been on Facebook. The idea is that all of these Likes means that Facebook now has access to proprietary data about the popularity of...
I've seen it happen in my own accounts and heard other advertisers discuss the same phenomenon: You run an "auto" keyword targeted content campaign and discover that a handful of sites are generating a ton of clicks and conversions.
As if you hadn't heard about it enough, you need to have your Twitter account actively posting updates. Surprise, surprise, they've done it again. That's right, the genius minds over at Google have come out with an interesting service called Social...
I gave a shout out to John Goldstone, the producer of Monty Python & the Holy Grail, Life of Brian, and The Meaning of Life. Although you may not have heard of this small, Utah-based manufacturer, there's a good chance you've had a smoothie...
Unless you've been living under a rock or undergoing a digital cleanse (John Mayer), then you've probably heard something about Google releasing its own mobile phone, dubbed the Nexus One. Today, the Nexus One moved from rumor to reality with a big...
I should disclose that I'm mentioned in the 69th listing, which is for Market Motive, but so are Avinash Kaushik, John Marshall, Todd Malicoat, Matt Bailey, and Jennifer Laycock, who are also members of the Market Motive faculty.
Social networking has become a fundamental part of the global online experience," says John Burbank, CEO of Nielsen Online. In it, you'll find the benefits of using Analytics (perhaps you've heard that you should be doing analytics but have no .
Andrew Goodman, Principal, Page Zero Media; Mike Grehan, Global KDM Officer, Acronym Media; and John Marshall, CTO, . Feb 24, 2009 I am wondering if anyone has seen or heard of this happening. KevinRyan
McCain to Use Google to Choose Vice Presidential CandidatePosted by Kevin HeislerRepublican presidential candidate John McCain joked to a small crowd of supporters that he was using Internet search engine Google to research his list of potential...
It was John Wanamaker (creator of one of the first department stores in the U.S.who said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half. Judging from how often I heard this, I can't help but think that...
BMW stepped up to the line and had eight directors do short films featuring the BMW – directors like John Woo and Guy Ritchie got involved. They heard "traffic. A couple of years ago, I could have sold the equivalent of a social media freezer to a...
