John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how users are being impacted by it. Gagnon then said that is where we are with digital marketing – the finding the...
A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period in the travel industry. The results demonstrated how including 23 keyword variables could...
Bing Ads Evangelist and SEW contributor John Gagnon will start Day 2. In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of...
If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information I think we should share instead of keeping locked up. What follows is some of that great information.
The self-described “decision search engine”, Bing helps people with answers according to Bing Ads Evangelist, John Gagnon. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research, and...
There must be 101 misconceptions about quality score on blogs and discussion forums right now. Ultimately, quality score is a useful tool with which you can prioritize opportunities and optimizations.
When you put aside Quality Score’s function as a landing page and user experience thermometer, you can think of quality score as a tool to help you benchmark your click-through rate (CTR) against your competitors’ CTR.
2013 is shaping up to be quite the year already. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from our...
