SEO News

John Gagnon

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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three...

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills...

  3. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    John Gagnon shared tips on Search Engine Watch earlier this month on how to use this type of information to customize the timing of your online marketing plan. The following map from Gagnon’s post illustrates school start dates nationwide according...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon. Between keynote speakers and intensive educational sessions, the Marriott Marquis was abuzz with information, white paper research...