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John Gagnon

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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three...

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills...

  3. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Add in 20+ other common ad copy phrases, and in one picture you have a Bing Ads Performance Heatmap," said John Gagnon, Bing Ads Evangelist. Check out ad combination heatmaps for the travel and financial services industries on Gagnon's SlideShare...

  4. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    John Gagnon shared tips on Search Engine Watch earlier this month on how to use this type of information to customize the timing of your online marketing plan. The following map from Gagnon’s post illustrates school start dates nationwide according...

  5. How to Use Data to Build a Well-Timed Marketing Campaign

    With the right data, could we predict the future and drive even better performance from our limited marketing budgets? Yes, I think so. As digital marketers, we already understand "seasonality" directly impacts our marketing campaigns – it can...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon. Between keynote speakers and intensive educational sessions, the Marriott Marquis was abuzz with information, white paper research...

  7. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    2013 is shaping up to be quite the year already. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from our...