SEO News

John Burbank

  1. Facebook and Nielsen Team Up for New Advertising Initiative

    Facebook is an increasingly vital link between consumers and brands," said John Burbank, CEO of Nielsen's online division. Facebook is entering into a partnership with Nielsen for a new advertising offering on the social network.

  2. Yahoo Steps Up Click Fraud Efforts

    Davis is based in Burbank, Calif.and will operate within the marketing products division of Yahoo's recently-formed Advertiser & Publisher Group, led by Susan Decker. John Slade, senior director of product management for Yahoo Search Marketing, had...