And I was guilty of this until I got schooled in the subject by my colleague Joel McDonald. If quality score is so important, McDonald should be paying less for keywords with quality scores of 10, and more for keywords with quality scores of 4.
For fun (actually part of a class we were teaching), my Vitruvian Way colleague Joel McDonald ran a 4-way ad headline split test on the broad match keyword “men’s jeans” that cost a total of $19.14 and took just over 24 hours (see the screen shot...
My colleague Joel McDonald takes time of day several steps further. The research showed that tablets are a multi-tasking device that rarely leave the home, but are used in different ways at different times - which may change the ways and means you...
