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Joel Mcdonald

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  1. Running Lean With AdWords

    For fun (actually part of a class we were teaching), my Vitruvian Way colleague Joel McDonald ran a 4-way ad headline split test on the broad match keyword “men’s jeans” that cost a total of $19.14 and took just over 24 hours (see the screen shot...

  2. How to Schedule Dayparting on Google AdWords

    My colleague Joel McDonald takes time of day several steps further. The research showed that tablets are a multi-tasking device that rarely leave the home, but are used in different ways at different times - which may change the ways and means you...