To help us understand who the relevant “others” are, along with the kind of content that should be fed to them, definitely check out Joe Chernov’s recent From Content to Customer presentation from last month’s Online Marketing Summit.
Lead Nurturing from Joe Chernov Joe Chernov is VP of content marketing for Eloqua. Despite this, SEO may remain outside of the planning of an organizations’ marketing initiatives. One reason may be because many SEO professionals come from outside...
Weintraub’s Chapter 2, along with #ProBook’s Joe Chernov and Armano, emphasize the criticalness of setting Key Performance Indicators for social media campaigns. The section ‘How to Organize Internally By Joe Chernov’ is mindful and worth using as...
