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  1. The Evolution of SERPs and User Behaviors

    That’s 83 times in three years we’ve had to tweak our jobs in order to stay relevant. They may not recognize it, but we sure should, because just as our job changes each time search engines change, our jobs need to change as user search behavior...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Jobs (68 percent decline in Google Places results) Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. And essential. SEO will help you position your website properly to be found at the most...

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    I’d like to suggest an approach that begins with bringing ‘gifts’—search insight that will help content creators do their jobs more effectively—either by giving them new content ideas or by mapping their efforts to organizational business goals.

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    To learn more about exactly what the quality raters do, Google released the above video last year discussing specifically what the quality raters do and don't do in the capacity of their jobs. In the recently publicized Google Search Quality...

  6. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    With that said, now more than ever applying for jobs is a numbers game. With the amount of jobs posted on LinkedIn, and the speed at which you can apply to them it is encouraging at first that you can send out so many resumes at one time.

  7. Demographics and Interests: Coming to a Google Analytics Profile Near You

    I’m pretty excited about this for a variety of reasons, not the least of which is that as a marketer, the more information we’re armed with, the better we can do our jobs. I was really excited to see some new information in one of my Google...