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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. And essential. SEO will help you position your website properly to be found at the most...

  2. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    I’d like to suggest an approach that begins with bringing ‘gifts’—search insight that will help content creators do their jobs more effectively—either by giving them new content ideas or by mapping their efforts to organizational business goals.

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    To learn more about exactly what the quality raters do, Google released the above video last year discussing specifically what the quality raters do and don't do in the capacity of their jobs. In the recently publicized Google Search Quality...

  4. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    With that said, now more than ever applying for jobs is a numbers game. With the amount of jobs posted on LinkedIn, and the speed at which you can apply to them it is encouraging at first that you can send out so many resumes at one time.

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    I’m pretty excited about this for a variety of reasons, not the least of which is that as a marketer, the more information we’re armed with, the better we can do our jobs. I was really excited to see some new information in one of my Google...

  6. 6 Tips For Hiring a Real Social Media Marketer

    A number of SMMs wrote to say that their college studies and prior jobs did not fit the mold I recommended, but they were doing just fine. Never have I written anything that has inspired such response as my last article on Search Engine Watch on...

  7. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Jobs are Means to an End The New York Times bestseller "Promote Yourself – The New Rules of Career Success" by Dan Schawbel could easily have been called "Promote Yourself – The New Rules of Success".