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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    A lot of times when it's for smaller retailers who may only have a few hundred products, go in and rewrite the titles and go in and rewrite the descriptions and bring in someone who has SEO expertise to build up that feed.

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Longer Ad Titles. It’s my job to be a “search nerd” and I love it! From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the...

  3. SEOs: Will You Negotiate a Salary Increase in 2013?

    In June of 2011, the search marketer's industry body, SEMPO, released a survey of salaries and job titles among search marketers which revealed that with three to five years of experience, search marketers are paid an excellent salary compared to...

  4. LinkedIn Advertising Tips For Beginners

    Job Titles - Ack! You might want to try searching for group names based around job positions crossed with your target industry or Professional or Trade Associations that your audience might be members of outside of LinkedIn might have a group here...

  5. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Titles and Roles Via the case study, lead scoring is the process of creating a point structure for various demographic, firmographic, and behavioral attributes, such as job title, company size and industry, and email address type (free like Gmail...