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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Then start by writing a descriptive title with a keyword or two within it. The content here includes the title, bullet points and product description. Note: The title should never contain any offer-related information such as pricing or promotions.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc. Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really...

  4. Dissecting Moz's 2013 Search Engine Ranking Factors

    If anything sticks in folks' minds, it'll be the title. Except for the title. They do the job. If that appeals to you, you may be an SEO professional. Or an anarchist. Maybe both. Moz recently published the full results of their 2013 Search Engine...