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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    However, one pitfall of LinkedIn marketing, according to Brady, is "profile incompleteness," wherein users leave out key parts of their histories, such as their job title. For example, if businesses want to target chief marketing officers (CMOs...

  2. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. If you only have 1.17 seconds to convince a user to click your listing...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, the reason that there are keywords there is because is simply taking the title of the page to which they are linking and using it as anchor text: What if I have a page on my site that has a title of "SEO services" and then hundreds...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Buffer calls their customer service team Happiness Heroes, a title that sends a clear message to the customer that their mission to make them happy. When the Four Seasons recently opened in Orlando, they had a job fair and tracked how many times a...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    Then start by writing a descriptive title with a keyword or two within it. The content here includes the title, bullet points and product description. Note: The title should never contain any offer-related information such as pricing or promotions.

  8. SEO for Startups & New Businesses: An 11 Step Plan

    This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc. Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really...