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  1. Driving Consumer Insights With Mobile Analytics

    That said, many of them also seem to do a great job of letting people look at vanity metrics, which often include: Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class...

  2. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    As a search marketer, looking at ROI, I’d feel like I’m advertising on Facebook, but the reality is that search did its critical job in providing the research needed to make a "trustworthy" choice. Taobao, similar to eBay and Amazon, is one of the...