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  1. The Evolution of SERPs and User Behaviors

    Our job is at the mercy of search engines and as they improve, we have to improve with them. They may not recognize it, but we sure should, because just as our job changes each time search engines change, our jobs need to change as user search...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value...

  3. Driving Consumer Insights With Mobile Analytics

    That said, many of them also seem to do a great job of letting people look at vanity metrics, which often include: Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class...