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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Where is your competition doing a stellar job? From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. While Google's exact algorithms may be a little too fuzzy to dissect, they make the job of helping out SEO practitioners a tad easier by...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. This usually means one of two things: you're either going to keep the page in question and work to improve...

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    This ruling is good news for young people who are growing up in the Facebook generation, where awkward teenage selfies or underage drinking photos may affect future college and job opportunities. I expect that the default action by search engines...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. However, recent moves by search engines have made SEO more difficult than ever. As the number of websites exploded, the search engines responded with...