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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. This usually means one of two things: you're either going to keep the page in question and work to improve...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    This ruling is good news for young people who are growing up in the Facebook generation, where awkward teenage selfies or underage drinking photos may affect future college and job opportunities. I expect that the default action by search engines...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. However, recent moves by search engines have made SEO more difficult than ever. As the number of websites exploded, the search engines responded with...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of candidates will make or break your efforts. Whether this is a step in your process (i.e.your writer or editor acts at...