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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Is Lisa at risk of losing her job? Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the...