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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Job Seekers: -salary, -job, -career And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords. Bing Ads provided Search Engine Watch with broad match conversion rate over time.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In extreme cases, "thought leader" becomes almost a job description, describing someone who writes books and travels to conferences for a living. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam...