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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Even if this role falls mostly inside your design department, as a content person it's our job...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. While Google's exact algorithms may be a little too fuzzy to dissect, they make the job of helping out SEO practitioners a tad easier by...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, I personally still do disavow these links simply because I don’t completely trust the Penguin algorithm to do its job in this respect. Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    When the Four Seasons recently opened in Orlando, they had a job fair and tracked how many times a candidate smiled during an interview. The membership-based online retailer has done an unbelievable job at creating an army of brand advocates...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then it’s your job to dig in and fix those problems. The default report will be filtered by Web (for Web search). Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value...