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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Where is your competition doing a stellar job? Here are five tips for targeting demand as part of a content performance strategy: Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and meadows.

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. A/B and multivariate tests can have a serious impact on a website’s performance.

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Goal Completions: Low goal completions won't negatively impact your organic performance or invoke the wrath...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Did the men with the higher scores happen to have more time on the job than the women? The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed...