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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  2. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold. Context Connect lets marketers evaluate search, social and display...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging...

  4. PPC Management Operations: The Ultimate Guide

    Staying on top of this can be a full-time job, but build it into your calendar. Those are the two basic performance indicators – what everyone cares about anyway. Similarly, if they are already set up, review their performance to look for...

  5. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Most lifestyle change programs don't do a particularly good job of changing people's behavior. Once you've begun that conversation, your job gets much easier: show prospects that, with your help, they can improve that number quickly and...

  6. Future of Paid Search: Think Target Audiences, Not Just Keywords

    A job candidate might be preparing for an interview. It isn't just about eeking out a little extra performance now. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...