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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Goal Completions: Low goal completions won't negatively impact your organic performance or invoke the wrath...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Did the men with the higher scores happen to have more time on the job than the women? The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  4. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold. Context Connect lets marketers evaluate search, social and display...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging...