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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Their tongue-in-cheek self-description is a humorous shot at the sensational content that many publishers crank out in the hopes of becoming the next viral sensation on line. The best content with a boring headline that does a poor job of giving...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    A key aspect of good user personas is a description of expected user knowledge. Most companies do a poor job of accurately understanding the problem their users need solving. UX design was largely unappreciated for many years, but the rash of...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    The content here includes the title, bullet points and product description. Here is Numi’s description: Numi does a great job here: For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc. Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really...

  6. 4 Critical Elements of a Successful Content Marketing Team

    But it's the difference between reading a description of a person and seeing that person every day of the year. Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...