If that link was not about actual traffic, branding or exposure.good chance it's going to fit the description. I do understand that we touch a lot of things in our job, but let's not lose sight here. That's your freakin' job!
Whether its the content of feed fields (e.g.title and description), the image that gets displayed for a given product, the structure of product targets, or the promotional text assigned to the products, PLA is an experimenter's paradise.
Your description (which usually appears as the snippet beneath the link to your site in search results) should entice people to click on your results by letting searchers know that your site provides an answer to their query or is a good resource.
Oh, and don't think for a second that meta tags means title and meta description. Nielsen has done a good job creating default personas for many of America's top audience segments. It's the digital reflection of your brand.
Often, manufacturers of products will have a standard description for that product that resellers pull from a database when they feature the product on their website. That means every site that sells the product has the same description.
Pay attention to the title tag and meta description of your page. Way back in sixth position is TripAdvisor, a travel review site that does a great job in doing exactly that; addressing the user's intent, capturing attention, and inspiring the click.
The menu is the decision point for customers so, the presentation should be easy to read, pleasant to view, and have an image, name, description, and price for each tap handle. This is the job of the site migration manager – the owner of the project.
It's highly likely that a company will post a job description on their own site before speaking to recruiters. Most job descriptions mention the clients of an agency, or give a boilerplate description of the company recruiting.
The best part is you don’t have to enable this feature, Bing looks for punctuation in your ad description and then simply rearrange your existing ad to boost performance. It’s my job to be a “search nerd” and I love it!
Description: Designed to give users keyword search traffic and cost estimates on the various search engines and search engine partner sites. Description: The Google Ad Preview and Diagnosis Tool lets users search for ads on the Google.com search...
The new window will bring up all meta tag information for the page, including the meta description, open graph data, etc. I just found a page missing a title tag, with an overly long meta description, throwing the wrong header response code, with...
Fiction: A good meta description can help your page rank with Google, right? The meta description can help your click-through rate, but that's about it. I like the philosophy of never making a fool out of someone who's already doing a dandy job of...
Look at your resume, think about your cover letter, and compare them to the job description. What gaps are there compared to the job description? One tell-tale sign of a less than serious job application: bland content that has nothing to do with...
Rules: 130 characters total (25 for the headline, 35 each for the two description lines and display URL). Now, she also works a full-time job and doesn’t have a ton of time to build something. She looks him up and down, then says, “What’s the...
The visitor might study the description and call straight away - again, they will be recorded as a bounced visitor, as only 1 page was viewed. Another example if you have a description of the product right on the landing page, and your phone number...
Let's dive into a more thorough description of each stage. If we aren't looking at the bottom line, we aren't doing our job. Our industry is infested with executives evaluating our performance on link numbers, but the truth is links don't tell the...
It helps if the job description is something you’re genuinely interested in doing. When accepting a job one is making a decision, an agreement to execute what is laid out in the terms of employment. It speaks to the necessity of sharing data and...
Sometimes a user doesn’t find what they are looking for in the product description so this is another way to capture their interest before they exit the site. Perhaps as an industry we have done a poor job communicating this and that’s why so many...
Use an Emotion-Centric Approach in Product Description Drop the exaggeration and keep the description specific to the product. Overpromise in your description, and you might just end up with reviews like this one:
The next powerful set of words is the story of the description lines: “Make your opponent wish they never messed with you! And as search marketers, it’s our job to calibrate to the expectations as they exist, rather than try to change them on a...
