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  1. A Strategy Map for Google Display Network Success

    App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article...

  2. Visual Storytelling: The Key Weapon to Content Marketing

    Additional Tips and Applications of Visual Storytelling One of the first resources he referred me to was Christopher Booker’s book, The Seven Basic Plots: Why We Tell Stories, which does a good job of covering seven story types that have proven...

  3. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    Easily Accessed JavaScript Applications/Extensions Now, my goal isn’t to encourage you to lock yourself in your room, unplug your Internet, and take up a job as a beekeeper. I just re-emerged to the world of the living from a week of sessions at...

  4. Guerrilla Marketing for a Job at Google: The Resume Your Resume Could Look Like

    Google confirmed the man does not work for their company and this is not their practice for job applications (in case anyone else gets any bright ideas). Whether he lands a job or not, his objective was to get Google’s attention and he succeeded.

  5. Gifting Online & Offline: Shopping and Behavioral Search

    When we look at the singular keyword “gift,” this generally reflects interest in Gifting Applications – that is, vehicles of gifting behavior such as gift baskets, gift cards, gift certificates, or even just gift ideas.

  6. Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers

    Google's mobile Android operating system supports the use of QR codes by natively including the barcode scanner (ZXing) on some models, and the browser supports URL redirection, which allows QR Codes to send metadata to existing applications on...