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  1. How to Create a Social Media Friendly Landing Page

    That is the job of the landing page. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. Community managers can create great little posts that entice and...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    The best content with a boring headline that does a poor job of giving the reader a reason to click has failed. An often overlooked but critical part of content marketing is the headline. Studies have shown that up to 80 percent of readers never...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Most companies do a poor job of accurately understanding the problem their users need solving. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner. Finance-related information is often dismissed as boring and dry and a pain to read.