Jo Turnbull Jo Turnbull: I think it is hard to do egobait for the insurance and finance market, not due to a lack of data but due to the fact that everything needs to go through compliance and can take a very long time.
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship...
Jo Turnbull is founder of SEO Jo Blogs and a blogger for State of Search. Featuring Erin Everhart and Jo Turnbull and moderated by Kris Jones, this session goes along nicely with a topic I had in mind for a column about the basics of relationship...
