Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora.
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform.
Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the ever-changing online media landscape.
For years now we have heard the phrase “the year of mobile. In 2013 we are getting much closer to that prediction becoming true. A key theme during many sessions at this year's SES London was the growth of mobile and tablet search.
As more brands engage users, we expect to see those who are unconvinced to shake off reservations and establish a strong Google+ presence," said Jim Yu, BrightEdge founder and CEO. Marketers are increasingly promoting Google+ via their own home...
2012 saw plenty of change in the SEO industry. The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing. While the search landscape has grown and matured, it presents several challenges as...
2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing. We're in an industry that is now 15 years old and growing rapidly.
One of the biggest challenges for any business, not just in the SEO sector, is being able to accurately forecast and measure the size of their market opportunity. For decades successful businesses have been built, grown, and acquired, partly based...
Increasingly we are hearing that our customers need more robust and scalable local search insights,” said Jim Yu, CEO of BrightEdge. A new whitepaper from BrightEdge shares insights into how Yelp.com optimizes for local and highlights best...
For many search marketers tactical approaches to managing and optimizing SEO campaigns fills much of their time in their very busy diaries. However as SEO and social media disciplines merge, the importance of SEO is slowly rising to the top of many...
BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last year, we had built a solid business in the UK and Europe with agencies like OMD, SMV and Performics; and great brands like Hotels.com...
BrightEdge CEO Jim Yu told SEW, “Last year, we saw a lot of the theme was around tracking ROI, organic search and better quantifying ROI. Yu noted that one of the major themes in free-form responses gathered from survey respondents was the impact...
Google is embedding their popular new product with its dominant search marketing position, replicating the tie between social and search channels, just as Facebook’s Open Graph tied sites and search together earlier this year, blurring the lines...
Search Engine Watch spoke with BrightEdge CEO Jim Yu about this transformation and how marketers can best take advantage of the plethora of signals now available. We can now meet the customer at the point of intent,” said Yu.
The data was pulled using the "inaugural version of our SocialShare Site Analysis," as specified by BrightEdge's CEO Jim Yu on the post announcing the findings. Commenting on the findings, BrightEdge's CEO Jim Yu said to SEW, "What is surprising is...
The aim of this analysis is to answer, what BrightEdge CEO, Jim Yu calls the 'million dollar question' - "how do we tie everything 'social' to ROI? Jim Yu shared with me that according to their data, some search term vertical markets are more...
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Smooth operator and fellow Brit, Mike Grehan will be moderating for Covario's Russ Mann, Conductor's Seth Besmertnik, BrightEdge's Jim Yu, and Searchmetrics' Horst Joepen. Great stuff from Jim. Jim is up next.
On their latest development, Jim Yu said "With BrightEdge Connect, organic search is finally a first-class marketing channel that can be accurately measured against all other web programs, allowing companies to focus on those initiatives that...
