Measuring PR in cold, hard cash
After my first month on the job, I took a very thick book of about 700 magazine and newspaper clippings that we'd received, walked down the hall to CEO Jim Manzi's office, and casually dropped it on his desk.
After my first month on the job, I took a very thick book of about 700 magazine and newspaper clippings that we'd received, walked down the hall to CEO Jim Manzi's office, and casually dropped it on his desk.
My odyssey was triggered by a comment from Jim Manzi, the former chairman, president and CEO of Lotus Development Corporation, who is currently a private investor in various technology start-up ventures.
