Over the past year, I’ve worked on approximately 20 different infographics for a single client. One of the most frustrating things about the process has been the unevenness of the response. Even if we do everything seemingly right, an infographic...
When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, “you know the decision was honestly fairly simple.
Link building automation tools can help you manage relationships and outreach, enhance link building best practices, and eliminate some of the information management overhead that might otherwise bog you down.
Are you a human link builder? If so, ask yourself this: "if a robot link builder existed, what would I still be able to do that it could not? Analyze a complex backlink profile and distinguish quality links from spammy ones?
Jeremy Bencken made an excellent point in "PR-SEO Mythbusting for Better Link Building": Here are three marketing and public relations techniques you could use, regardless of whether Google and other search engines exist.
If you've ever worked with a PR firm to build links, you've probably found yourself in a conversation where everyone vigorously agrees about the power of PR to drive search engine optimization (SEO) results, yet have vastly different ideas about...
Have you ever created awesome content, slavishly built a list of amazing blogs and link prospects, and crafted dozens (or hundreds) of personalized outreach messages, then waited, and waited, and waited with little or no response?
Fixing the Web's Lost Content: An 8 Step Guide for Link Builders by Jeremy Bencken Here's a recap of this week's columns and news stories for the week of Jan.to Feb.as reported by Search Engine Watch, as well as search news and tips from around the...
Interested in a link building strategy that's effective, scalable, and even provides a sort of public service? Here's how it works: you find pages linking to dead pages, research the content, revive it on your site, then e-mail the webmaster to let...
That's why I enjoyed Jeremy Bencken's "Reports of the Death of Guest Blogging for Link Building are an Exaggeration" earlier this year. If 2011 is the year that you're really going to nail your company's web marketing, then here are 10 things you...
One of the first challenges link builders discover starting in a new industry is that building relationships takes time. Promoting infographics, guest posts, and other linkable assets with cold contacts can be difficult.
Jeremy Bencken said it well: "Promoting weak linkable assets is pushing string. Answering this question is probably second in difficulty to the link building ROI question. Safe Links (in Your Market, for Your Site.
SEO: "So according to your sales forecast, you need 1,000 web leads per month, but your PPC budget only gets you 600, so the remaining 400 need to come from SEO. Client: "Yep. SEO: "OK, to do that, we need to increase your organic traffic by 50...
Tips to Kick Start Your Link Building via Social Media Monitoring by Jeremy Bencken SEM Basics Common Mistakes Bloggers Make by Bas van den Beld Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits...
Earlier this week, Jeremy Bencken discussed this topic, offering "5 Tips to Kick Start Your Link Building via Social Media Monitoring. Social media sites present a tremendous opportunity for link builders, especially those focused on promoting and...
Lately there's been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets...
Tracking key performance indicators (KPIs) for link building is a critical step that enables you to improve each aspect of your link building efforts. Once you start measuring, you also build the information necessary to make basic forecasts and...
This approach comes from Jeremy Bencken of Websimple. When marketing new widgets and developments for ApartmentRatings.com, Bencken and his PR team analyzed the new release and broke out the distinct parties who'd be interested in writing about it.
Getting a link from a newspaper article is a fantastic way to build your site's authority. Do something interesting lately? Have a unique site with a controversial twist? E-mail a few reporters who cover your beat, pitch your story, get the ink...
Special thanks to Jeremy Bencken and his generous and thoughtful conversation that helped expand the common link opportunity types section. The requirements of scale -- thoroughness, speed, and simple metrics for quicker decisions -- forced us to...
