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Jennifer 8 Lee

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  1. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    What's interesting to note, said Google's Jennifer Howard, was brand searches on for-profit schools was flat YOY, while searches for traditional universities grew. Attention marketers: demand is high on mobile devices for higher education info, and...

  2. Top 10 Videos on YouTube from SES San Jose 2008

    Jennifer Laycock of Search Engine Guide and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 "Igniting Viral Campaigns" session with a discussion of the best tips on viral campaigns and social media marketing, especially for...