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Jeffrey Rohrs

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  1. Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles

    Rohrs expresses concern that if Kawasaki's use of Twitter were adopted by most Tweeters, it would create an avalanche of Twitter spam. Rohrs says one of the major concerns about Twitter is how the Twitterati benefit greatly from its expansion but...

  2. Yahoo Steps Up Click Fraud Efforts

    Earlier this year, Jeffrey Rohrs enumerated 11 specific requests to pay-per-click network providers in his "Sausage Manifesto. Yahoo has announced several steps it has taken to beef up its click fraud detection and prevention efforts today...

  3. It's Time to See What's In the PPC Sausage

    In a "Jerry Maguire moment" during Search Engine Strategies Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues and president of Optiem, got up at 4 a.m.on Day 4 of the show to pen "The Sausage Manifesto...

  4. Upcoming Google Print Debates

    Google's confirmed, and our diligent legal moderator Jeffrey Rohrs is lining up an anti-Google publishing group (the Can't wait for the court fights over Google Print's library scanning program? Relax, because debates are underway to tide you over!

  5. Copyright & Trademarks - SES San Jose 2005

    Rohrs of Optiem loves the legal aspect as well. Jeffrey K. Jeffrey's been diligently pulling together panels on various legal issues for years now at the show. I love the legal aspects of search. It's intriguing to see how old laws are applied to...

  6. Off To SES NY, Our Biggest Search Marketing Show Ever

    Fraud: A Legal Look session that our steadfast "recovering attorney" moderator Jeffrey Rohrs has pulled in the midst of becoming a father again. We've got over 1,300 full conference attendees so far, up 200 from our biggest show prior to this...

  7. Search Engines and Legal Issues

    According to Jeffrey Rohrs, President of Optiem LLC, some of the reasons for click fraud include: It doesn't give me a date and time stamp of when the click fraud occurred, nor does it tell me about the alleged infringing IP address," Rohrs explained.

  8. Search Engines and Trademark Issues

    Jeffrey Rohrs of Optiem said that "courts are inherently unoriginal" in deciding actual court cases surrounding online trademark abuse because there are no precedents that are comparable, and often make a poor attempt to create an analogy from...

  9. Search Engines and Trademark Issues

    Jeffrey Rohrs of Optiem said that "courts are inherently unoriginal" in deciding actual court cases surrounding online trademark abuse because there are no precedents that are comparable, and often make a poor attempt to create an analogy from...

  10. Google Dance Case Studies

    Jeffrey Rohrs, my search engine legal issues panel guru for Search Engine Strategies, passed along this search to check out that he heard about from Paul Elliott of Things Remembered. It's much more useful to look at real life examples rather than...