Recently, Travelocity's Chief Marketing Officer Jeffrey Glueck rocked our common sense once again while speaking at IAB's Performance Marketing Forum. Glueck had a slight change of heart. Glueck was referring to the assumption by many search engine...
Travelocity's Glueck Wants the Hot SeatTravelocity's CMO Jeffrey Glueck is now under the spotlight, following his comments that it is a waste of time buying nonbranded search terms and that measuring ROI of search is not possible.
Travelocity's Glueck Wants the Hot SeatTravelocity's CMO Jeffrey Glueck is now under the spotlight, following his comments that it is a waste of time buying nonbranded search terms and that measuring ROI of search is not possible.
Travelocity's CMO Jeffrey Glueck is now under the spotlight, following his comments that it is a waste of time buying nonbranded search terms and that measuring ROI of search is not possible. It is amazing that even at the C level, the ability to...
