SEO News

Jeff Beard

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  1. Making Big Data Smart: A 360-Degree Online View of a Business

    It’s no secret that companies can use the wealth of data that they generate in the course of doing business to gain valuable insights about customer preferences. But the challenges associated with big data, such as disparate data streams and...

  2. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local search results and other mapping features when they build mobile apps, social sites, or local directories.

  3. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Local search listings now act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours of operation. These online listings tether all critical information consumers need about a...

  4. Are You Competing with Your Own Business Identity?

    Is your business identity at war with itself? This may be the case if your company’s comprehensive advertising program is built on a foundation of inconsistent and biased business information. Many companies struggle with this issue as inconsistent...

  5. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  6. Local Online Business Listing Hijacking: Protecting Your Identity

    Many businesses, local search platforms, and social networks suffer from listings hijackers. Usually, listings hijackers are individuals that attempt to tamper with local business listings, repurposing those online identities for their own benefit.

  7. 12 Days of Business Listings For Holidays and the New Year

    The holidays are an important time to look at how your local business identity is performing online. In the spirit of the season, let's take a look at the 12 days of managing online business listings so that consumers can find you this holiday...

  8. Search Headlines & Links: March 10, 2008

    Site Structure - SEOs Going Fishing Without Any Bait, Andy Beard The Future of Advertising: A Conversation With Jeff Einstein, Part 1, ClickZ Experts From the SEW Blog: Google Defends Security PolicyDouglas Merrill, Google's VP Engineering...