It’s no secret that companies can use the wealth of data that they generate in the course of doing business to gain valuable insights about customer preferences. But the challenges associated with big data, such as disparate data streams and...
With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local search results and other mapping features when they build mobile apps, social sites, or local directories.
Local search listings now act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours of operation. These online listings tether all critical information consumers need about a...
With the explosion of local information online, it has never been more important for businesses to get their core listings correct.said Jeff Beard, president, Localeze, in a written statement. The prevalence of tablets and mobile phones is shaping...
Is your business identity at war with itself? This may be the case if your company’s comprehensive advertising program is built on a foundation of inconsistent and biased business information. Many companies struggle with this issue as inconsistent...
Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...
Many businesses, local search platforms, and social networks suffer from listings hijackers. Usually, listings hijackers are individuals that attempt to tamper with local business listings, repurposing those online identities for their own benefit.
According to a report by Local Offer Network, 322 deal sites exist today, compared to 61 group-buying sites the same time last year. This number represents originators of deals, companies like Living Social and Groupon selling offers to SMBs and...
Checking in or tagging locations on location-based social networks like Foursquare, Facebook and Twitter is no doubt the hottest phenomenon today (besides possibly grabbing daily deals). Location-based service (LBS) sites allow consumers to share...
Our relationship with Twitter enables sharing of geo-tagged content with developers utilizing the Localeze persistent ID, encouraging the proliferation of contextual content," said Jeff Beard, president, Localeze.
The holidays are an important time to look at how your local business identity is performing online. In the spirit of the season, let's take a look at the 12 days of managing online business listings so that consumers can find you this holiday...
I grew up in the direct marketing world, professionally speaking. For nearly two decades, I developed and sold marketing solutions that helped businesses acquire customers; the last three of those years running a direct marketing services company.
Most local businesses, whether individually owned and operated or a national brand, now recognize that business listings are an important piece of the pie for a local online presence and crucial in helping reach customers and deliver sales.
Our rich, business-verified listings will give ChaCha's business profiles relevant, accurate information, which consumers expect and need to make local purchasing decisions," said Jeff Beard, President of Localeze.
Helping consumers make better buying decisions locally, our renewed relationship with Bing brings two leading search companies together to offer the best of the best in premium business listings," said Jeff Beard, president, Localeze.
Site Structure - SEOs Going Fishing Without Any Bait, Andy Beard The Future of Advertising: A Conversation With Jeff Einstein, Part 1, ClickZ Experts From the SEW Blog: Google Defends Security PolicyDouglas Merrill, Google's VP Engineering...
Site Structure - SEOs Going Fishing Without Any Bait, Andy Beard The Future of Advertising: A Conversation With Jeff Einstein, Part 1, ClickZ Experts Organic Search Google Serves Up Search Within Search ResultsYesterday, Google announced that it is...
