SEO News

Jeff

RSS
  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Michael Gullaksen and Jeff Johnson, co-CEOs of Covario, will take on senior executive positions in the new Covario/iProspect organization. This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeff Bezos, founder and CEO of Amazon.com Amazon was built upon Jeff Bezos' vision and the four pillars of success: By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the...

  3. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP at Three Deep Marketing and the author of helpful resources including the Periodic Table of Google Analytics. Analyzing your website data with Google Analytics is much like...

  5. How to Deal With Search Marketing Burnout

    A famous exchange between Jeff Bezos and Zappos.com founder Tony Hsieh on the science of happiness dealt with the fact that people are bad judges of predicting what will make them happy. There's a word for it – burnout – and it's a problem in any...

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising's Director of Social Media. Companies and organizations breaking news via a tweet is the new “normal” of...

  7. Larry & Sergey: Still Super Rich But No Longer Equally Rich, Says Forbes

    Jeff Bezos, Amazon CEO, was 19th on the list with $25.2 billion net worth. Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same, one noteworthy change is that Google co...

  8. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true measures of return on investment to justify their investment," says senior vice president of product leadership for advertising...

  9. Marines Launch New Pandora-inspired YouTube Brand Channel

    Search Engine Watch interviewed Jeff Small, Director of Creative Technology for JWT Atlanta. Jeff Small: With a broad spectrum of video content and a large user base, the need to present an experience that equally allowed users to be exposed to a...

  10. Facebook Gifts App Gets 14 New Retail Partners

    Jeff Petrosillo, senior e-commerce manager at L'Occitane, which sells beauty products from the Provence, said the company has about 550,000 followers on Facebook and is thrilled at the potential for those followers to share its products with their...