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  1. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    In the Old Republic, the lightsaber colors were symbolic of Jedi Class order - Jedi Sentinel (Yellow), Jedi Consular (Green), and Jedi Guardian (Blue). Supreme Chancellor:] "The Sith and the Jedi are similar in almost every way, including their...

  2. Google Engine Discussed At Popular Mechanics

    Go Wildcats - I thought all the Jedi Search Knights came from Stanford! Google Search Guru Udi Manber answered 20 questions over at Popular Mechanics, and they were not discussing gas mileage or horse power.

  3. Daily SearchCast, April 4, 2006: Measuring Relevancy Through Ego Search; Is Your Adware Making Fraudulent Clicks?; When To Say No To Nofollow; Newpapers Shouldn't Hate Search & More!

    Trust Me, I'm A Jedi Scientist -- Those Aren't The Fraudulent Clicks You Were Today's search podcast covers whether ego searches are good for measuring search relevancy; automated click fraud; when and when not to use the nofollow attribute on...

  4. Working Together - SES San Jose 2005

    Working Together is a first time out session for SES San Jose 2005 and one that almost deserves the secondary title of "Ego Management" or "Jedi Mind Tricks To Win Search Marketing Buy-In. If only it were so easy to have Jedi powers to convince...

  5. AltaVista Introduces Prisma Results

    Here AltaVista has returned "George Lucas," "Leia," "Lucasarts," "Luke," "Movie," "Obi-wan," "Phantom Menace," "Return Of The Jedi," and "Star Wars Episode. AltaVista has launched Prisma, a new search refinement and assistance tool designed to help...