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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Jeans in the rain - A complex range of tannins jostled with pickled blueberries and aged brandy. Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest...

  2. Beware of Red Flags When Searching for SEO or Web Dev Services

    Note – Keep an eye out for the dev and SEO wearing expensive suits; proceed with negotiation if wearing jeans and sneakers. The number one goal to you is providing top-notch customer service coupled with an extremely sellable service you can be...

  3. Running Lean With AdWords

    Let’s say you want to enter the men’s blue jeans market, but you aren’t sure what type of product will give you the fastest traction in a highly competitive market. Should you go for designer jeans, skinny jeans, or plain old men’s blue jeans?

  4. How to Successfully Use Advertising to Get into the Consumer's Consideration Set

    My jeans don't fit. The lottery has a slogan, "You have to play to win. In business, you have to be considered to win. The more often you are considered the more chances you have to win. If you want to increase your odds of being considered, and...

  5. How Did Goodzer New York Shopping Engine Fare On Holiday Sales Weekend?

    Cooper Elliott jeans (worth $200+) Cooper Elliott jeans The jeans were found immediately at Saks. Goodzer, a local shopping search engine which finds 'nearby' shops that stock the products you are looking for and plots them on a map launched last...

  6. Learn the Full Value of Your Paid Search Program

    Here's an example of a search experience for [mens jeans” for Macy's. Jeans finder Search advertising is a powerful medium that can do many things when deployed correctly. It can touch consumers at all points of the conversion funnel, as well as...