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  1. How to Reach and Market to Moms During the Back-to-School Season [Study]

    Nine percent of back-to-school search terms led shoppers to Walmart's website, while JCPenney and Macy's received 2 percent of traffic from these terms. The back-to-school event is the second largest shopping experience in the U.S.behind major...

  2. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    Some of the advertisers utilizing Bing for Valentine’s Day promotions include gifts.com, target.com, jcpenney.com, worldmarketing.com, and personalizationmall.com. Bidders for the keyword “valentines day gifts for him” include Gifts.com, JCPenney...

  3. Facebook Store Revenue Among SMBSs Increases 38%

    Last quarter, we spoke with Ruslan Fazlyev, CEO and founder of Ecwid, Inc.on his outlook for F-commerce, given the negative perception created when major players like JCPenney and Nordstrom threw in the towel and closed their Facebook stores.