A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content...
In his commentary in the Monetate EQ1 report, marketer Jay Baer said email marketing might not be receiving the attention it deserves, and here's why: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's...
Journalists are people too,” explained Jay Berkowitz from 10 Golden Rules. Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time...
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
Jay Taylor wrote an article on Search Engine Watch last month titled "5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition". If tech media coverage frequency were to serve as a barometer of the relative utility of the digital...
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes...
The quality of your website can have a major impact on the overall success of your SEO campaign. There are two major reasons for this: It is in the major search engines’ best interest to make sure their users have a positive experience when...
Approximately 40 percent of all mobile searches on Google have local intent, and that number is only growing. In the mobile age, consumers are relying on their mobile devices to search for local products and services, which presents a major...
Most Liked: #Runnerup How to Use Google+ Local to Get New Customers by Jay Taylor Over the holiday period we will be counting down the top most read articles of 2012. It's always interesting to see what is the most popular content of the year.
Another post from March 2011 was about how Jay-Z and Beyonce held an auction to raise money for a school that helped children with learning disabilities. It has to be newsworthy content. It has to be unique (or you'll find Twitter abuzz with people...
This was according to Jay Henderson, Strategy Director, IBM Smarter Commerce. In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim...
This year's holiday shopper was hungry for great deals and retailers didn't disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday," said Jay Henderson, Strategy Director, IBM Smarter...
Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Yet, many small businesses still aren’t sure how to take advantage of Google+ Local.
With a nod to Jay Baer and his four types of metrics worth reporting, consumption essentially shows how many people consumed your content. Our industry is infested with executives evaluating our performance on link numbers, but the truth is links...
Likewise, searching for [周] (Zhōu, another common surname that also means “week”) triggers an error message, so including this character in other searches—like [周杰伦] (Jay Chou, the Taiwanese pop star), [周星驰] (Stephen Chow, a popular comedian from...
The largest spike in Viddy's search activity coincided with announcements by major celebrities that they were investing in Viddy, including Shakira and Jay-Z, as well as an indirect endorsement by Mark Zuckerberg signing up for the service and...
Inbound Writer’s Jay McCarthy spoke with SEW about the latest improvements. Eightfold Logic has added a new feature that factors CPC into keyword scores in InboundWriter, their content optimization WordPress plugin.
Senator Jay Rockefeller called the settlement "just the first step toward protecting consumer privacy," in a statement. Facebook shared user IDs with advertisers, allowing them to tie Facebook data to information gleaned about users on other sites...
Google, in addition to the deal with Disney, has reached deals with Jay-Z, The Wall Street Journal, and several other personalities and brands to create around 100 new "channels" on their popular video sharing site.
