Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
Jay Taylor wrote an article on Search Engine Watch last month titled "5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition". Facebook and Twitter are hoping to change that, particularly when it comes to commerce (see: Facebook...
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes...
The quality of your website can have a major impact on the overall success of your SEO campaign. There are two major reasons for this: It is in the major search engines’ best interest to make sure their users have a positive experience when...
Approximately 40 percent of all mobile searches on Google have local intent, and that number is only growing. In the mobile age, consumers are relying on their mobile devices to search for local products and services, which presents a major...
Most Liked: #Runnerup How to Use Google+ Local to Get New Customers by Jay Taylor Over the holiday period we will be counting down the top most read articles of 2012. It's always interesting to see what is the most popular content of the year.
Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Yet, many small businesses still aren’t sure how to take advantage of Google+ Local.
Music videos from artists such as Beyonce, Justin Bieber, Drake, Lady Gaga, Jay Sean, Shakira, Britney Spears, Taylor Swift and Young Money appear on the site. VEVO is a new online entertainment network started by Universal Music Group, Sony Music...
