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Jay Henderson

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  1. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    This was according to Jay Henderson, Strategy Director, IBM Smarter Commerce. In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim...

  2. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    This year's holiday shopper was hungry for great deals and retailers didn't disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday," said Jay Henderson, Strategy Director, IBM Smarter...