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Jay

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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Jay Baer believes in youtility, Lee Odden wants to optimize, Seth Godin uses pithy pitches, and Chris Brogan's forte is to build trust. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons...

  2. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    In his commentary in the Monetate EQ1 report, marketer Jay Baer said email marketing might not be receiving the attention it deserves, and here's why: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's...

  6. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Journalists are people too,” explained Jay Berkowitz from 10 Golden Rules. Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time...

  7. Google Authorship Presents Branding Opportunity for SMBs

    Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.

  8. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes...