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Jay

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  1. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Brands often create content strategies that cater to specific devices and their expected user behavior. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around...

  3. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    In his commentary in the Monetate EQ1 report, marketer Jay Baer said email marketing might not be receiving the attention it deserves, and here's why: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's...