On the web analytics side you typically track by sessions and it's mainly done through cookies and JavaScript; whereas, with mobile app analytics the general setup might be similar, but much more intricate implementation is required.
Almost all the tools out there require you to put some type of JavaScript on the page. This issue is that unless you can get your JavaScript code on their page, you can't really test on it. During the Landing Page Optimization session at SES New...
Given that it isn't trivial to do, you have always serve the exact same HTML code and CSS controls the layout, so Google needs to be able to crawl all your JavaScript and CSS. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New...
Recommendation: Visit your website with JavaScript and CSS disabled. Most web pages use JavaScript for one reason or another. That includes HTML, JavaScript, and CSS. Various helpful SEO tools can be incredibly helpful in assisting your analysis...
In addition, a TMS allows for extreme JavaScript file size optimization, so depending on your server load, halving your JS file could effectively reduce page load time and bandwidth costs over time. As I wrote in my web analytics 2012 year in...
This tool from Google allows you to organize all of your various Google tracking tags into one piece of JavaScript code. If there is one section of web marketing that seems to be ignored over and over again, it's analytics.
The comparison uses the Octane JavaScript benchmark tool to come up with that statistic. Google has announced improved search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform.
A simple meta tag or javascript redirect will not work. This open-source Apache HTTP server module automatically applies web performance best practices to pages, and associated assets (CSS, JavaScript, images) without requiring that you modify your...
Third-party scripts are one of the most common points of failure for sites: just a single line of JavaScript can take down your entire site. Looking for 18 simple local and social search strategies that are relatively simple to implement and should...
Without using asynchronous calls, your site has to wait until the JavaScript finishes before continuing to render the rest of the page. Have you looked at your Google Analytics setup recently? No, seriously.
Requires knowledge of JavaScript – learning curve. But it is essential to the health and performance of your campaigns. So here is a question: How are you managing your bids? By this I mean literally – how are bids being changed?
Visit the "Enhance 404 pages" section in Google Webmaster Tools, which allows you to generate a JavaScript snippet. People are almost always talking about absolutes in terms of "this is how XYZ will reduce your bounce rate," and so on.
So always keep your JavaScript functional. When you want to make certain you don’t lose any link value to pages you don’t even want indexed, JavaScript offers some great solutions. JavaScript should for instance request information from an XML or...
Turn off JavaScript When auditing websites, it’s smart to run through a site with JavaScript turned off. You can easily turn off JavaScript by using the "Disable" dropdown, then "Disable JavaScript", and finally "Disable All JavaScript".
AdWords scripts: The ability to write some JavaScript code to help automate your ads with info from a pricing DB, update bids, etc. In paid search marketing, the goal at all times is to drive better results.
Ensure that your drop-down menus aren't built using JavaScript, Flash, or JQuery but rather that they are built using CSS. While it is possible for Google to index some JavaScript menus, it's recommended that you avoid JavaScript based navigation...
When the project gets into the front-end development stage, it’s important to check the use of CSS, JavaScript and – as mentioned previously – how HTML is displaying content. We want to freshen the look/feel.
JavaScript or Flash drop down menus that can't be indexed I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign.
Both choices require you to manually call the tracking code via some in-line JavaScript. If you use Google Analytics, you know it tracks visitors to your website, the number of pages they viewed, bounce rate and various other metrics.
On top of it all, Google tells us the speed in which our page loads is quite important, so we shouldn't add lots of extraneous JavaScript code to our pages. Enter Google Tag Manager, a free new tool from Google that helps you organize all your tags...
