Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your...
Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month. From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time.
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was buzzing about eBay’s study on the effectiveness of PPC for...
Have you ever done a search for a non-branded term that didn’t work for your brand, but saw ads for all your competitors? What do they know that you don’t? Are the metrics really that different from brand to brand?
During Google’s third quarter earnings call, CPCs and growth were a hot topic. This won’t change, especially as analysts question the impact of Facebook’s Graph Search and other market led changes. However, the fourth quarter was extremely strong...
2012 was an awkward year for financial services. There was continuation of low interest rates, an election, and the impending fiscal cliff all clouded the view of the future this year. This year should be driven by sophistication in the marketplace...
In paid search marketing, the goal at all times is to drive better results. You spend your time pouring over data looking for that one data point that will help you achieve those better results. In order to focus your time on finding that data...
Sales are a time tested tradition in business. Many brands have sales to drive incremental revenue, or clear out excess inventory. As customers there is a passion around finding the best deal, and brands train customers in many cases to look for...
Ever done a search, and noticed that there are no paid search ads above the organic listings? Then do the same search later, and notice that ads are suddenly above the organic listings? This is a part of Google’s ongoing testing in combination with...
Google has been showing seller ratings and reviews for a while now, and with good reason. Consumers have responded to this information. During the last holiday season, 75 percent of consumers said they looked for ratings and reviews prior to making...
Got a business that only services specific areas? Looking to mirror your online investment by heavying up media in paid search in those same areas? Just want to take advantage of competitive advantages in certain regions?
The busy season is fast approaching for those of us in the paid search world. It's the thing we wait all year for: the retail holiday season. Each year digital – and paid search specifically – has become a more important ingredient to any brand's...
Paid and organic search are the peanut butter and chocolate of the digital marketing world. One is good without the other, but when you put them together the combination is incredible. However, many search marketers, and brands today never create...
At this point nearly every conversation we have with our clients includes a strategy for mobile and tablets. No longer can you simply focus on desktop as your sole driver. Consumers are engaged across multiple devices, at various times.
The Summer Olympic Games are just over a month away. The Olympics are interesting because so many athletes spend their entire lives playing and practicing for one event or race where glory or defeat is attained in as little as 10 seconds.
Paid search marketing is a 24/7 industry. Even when you're sleeping, someone, somewhere is searching. That’s what we all love about paid search. It’s a dynamic, always on game that we get to play. This idea of “always on” got me thinking, is my...
When Google’s Q1 2012 earnings were revealed, the company noted that CPCs (costs per click) were down 12 percent over Q1 2011, and 6 percent over Q4 2011. So if CPCs are decreasing, what can you do to increase revenue?
We talk all the time about testing in paid search. Testing ad copy, landing pages, keywords, bids, etc. We're in constant optimization mode. In the midst of all this testing we too often forget the true purpose of our tests, and how to extract what...
Paid search is all about numbers. If you aren’t a fan of basic math functions you can expect to have a tough time talking the talk with your peers in paid search marketing. However, there are still some metrics that are either new, or aren’t used...
Campaign structure remains woefully undervalued. When you have the right campaign structure, Google will reward you with a better quality score. You’ll also be rewarded through improved downstream results.
