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Jason Spero

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  1. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Businesses that understand this will win," writes Jason Spero, head of global mobile sales and strategy at Google. It is time to take action and not just do mobile, but do mobile right," Spero adds. A better understanding of context, the specific...

  2. The Growing Importance of International Mobile Search

    Said Google's Head of Mobile Advertising Jason Spero: For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online but it still represents only just over a...

  3. Google’s Mobile World & Vision for 2012

    Jason Spero, Google’s head of global mobile sales and strategy, shared 12 predictions on “major developments we will see in mobile in 2012”: To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage...