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Jason Cormier

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  1. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    You can obtain insights across an industry to establish competitive benchmarks and inform best practices for content marketing within Facebook and Twitter. Although the references contained in the following post are specific to the fashion industry...

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Visual Storytelling: The Key Weapon to Content Marketing Jason Cormier explains that the power of visual storytelling is a constant and outlines with examples, the seven basic plots of stories. The science fiction writer, A.E.van Vogt first coined...

  3. How Advanced Marketers Will Use Facebook in 2012

    As digital marketers, we’re frequently reminded magic formulas don’t really exist. Still, our experimentation and experiences often lead to insights about “what’s next. Hopefully, the following insights and sample tools mentioned in this article...

  4. The Digital Path to Social Media Success

    How social media is being integrated with the whole of digital marketing is one of the greatest momentums we’re now witnessing as marketers. A great example of this can be seen in Jermiah Owyang’s presentation with Larry Drebes, unveiling recent...

  5. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    As social media marketers, we’re naturally in pursuit of identifying “who is doing it right. We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations.