Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to...
Visual Storytelling: The Key Weapon to Content Marketing Jason Cormier explains that the power of visual storytelling is a constant and outlines with examples, the seven basic plots of stories. The science fiction writer, A.E.van Vogt first coined...
Last week, Google launched its updated Think Insights website. Maybe one reason it hasn't been written about much is due to what some may have deemed a slow evolution of the concept since we first saw it in 2011.
Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online.
Most Plussed: #Winner Why Your Business Needs to Be on Google+ Now by Jason Cormier Over the holiday period we will be counting down the top most read articles of 2012. It's always interesting to see what is the most popular content of the year.
Jason Cormier: What’s a recent, bottom-line recommendation you’ve made when it comes to global strategy for Facebook? A couple of significant changes in social media and digital marketing have taken place this year: the number of requests for...
Companies that have the best data (the kind that can be made actionable) stand a better chance at beating their competitors. Why? Because a key challenge to effective marketing is scaling your efforts – and since such a wide range of tactics can be...
With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms. For the purpose of this article, a marketing dashboard will be defined as...
Although online (mobile) product purchases have a nature of their own, smart marketers should still pursue how mobile search (and a mobile-friendly presence) applies to our own set of customer conversions.
At the Online Marketing Summit in San Diego last month, I heard a UBM marketing executive say he believes that marketers have exchanged the focus of good story telling for data and analytics. A loose statement, perhaps, but at the core of his...
Here was my reaction to the introduction of Google+ around six months ago: Sweet, Google’s rolling out its own improved version of Facebook. Wait, it doesn’t look like there’s anything going on for businesses with this.
As digital marketers, we’re frequently reminded magic formulas don’t really exist. Still, our experimentation and experiences often lead to insights about “what’s next. Hopefully, the following insights and sample tools mentioned in this article...
How social media is being integrated with the whole of digital marketing is one of the greatest momentums we’re now witnessing as marketers. A great example of this can be seen in Jermiah Owyang’s presentation with Larry Drebes, unveiling recent...
Jason Cormier: Was there any feedback or key learning’s you established from your last book, “Engage”, as a foundation for this new book? Every once in a while, something shows up on the Internet that creates a game-changing shift in the way we...
Jason Cormier: The Word of Mouth Marketing Association has documented well over 100 social media monitoring tools as part of an effort to help establish a criteria for selection. If you’ve been paying attention to the new business intelligence of...
Video for marketing is in. Like never before. Aside from the supporting stats, I’m finding this truth in daily conversations with clients and prospects asking a common set of questions. What Types of Video Should You Be Aware of For Marketing?
For more on Twitter strategies, check out Jason Cormier's recent post, "Time to Turbo-Charge Your Twitter Strategy: Why & How. Twitter has officially shut down their old version of Twitter. In the meantime, the current version is receiving a new ad...
As social media marketers, we’re naturally in pursuit of identifying “who is doing it right. We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations.
We all know Facebook commands the attention and inspiration behind most social network headlines. Twitter may merit more attention from time to time, but we can only focus on so much – and we accept the light blue as quietly lingering in the dark...
Now is the time to be creating and changing your web properties for the mobile user experience. Starting with your own email marketing or website is likely the lowest hanging fruit, but never skip strategy.
