The ability to have concrete measurement on investments within Facebook and compare them apples to apples with other digital channels is critical to marketers," said Jascha Kaykas-Wolff, vice president of marketing, Webtrends.
For online marketing to continue to grow and mature, there needs to be standardized, structured approaches for organizations to ensure they are getting the most bang for their digital marketing buck," said Jascha Kaykas-Wolff, Webtrends vice...
WebTrends Taps Microsoft, Yahoo Vet as VP of Marketing Posted by Nathania Johnson Nov 25, 2008 Former Microsoft and Yahoo employee, Jascha Kaykas-Wolff, is heading to WebTrends to become their Vice President of Marketing.
Former Microsoft and Yahoo employee, Jascha Kaykas-Wolff, is heading to WebTrends to become their Vice President of Marketing. Kaykas-Wolff comes to WebTrends directly from a business consulting firm, but previously held senior management roles at...
