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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Rocky Aoki, a famous Japanese Olympic wrestler and founder of Benihana restaurants, said, "You only win if you aren't afraid to lose. Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. Holiday” has different meanings for different people, and retailers should...

  3. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Even better, the ability for me to take a photo of what some crazy-cool japanese kid is actually wearing (they always have the coolest clothes IMHO) on the streets of Harajuku, Tokyo, and the possibilities to create new and more interesting ways...

  4. GoAnimate Unveils New Political Characters and Backgrounds

    He took the Japanese action film and re-dubbed it, changing the plot to make “What’s Up, Tiger Lily” revolve around a secret egg salad recipe. To see what social media managers, search engine optimizers, and search engine marketers can do with...

  5. The Sun Never Sets on the Wide, Wide World of Online Video

    This means the average Japanese video viewer watched almost 160.0 videos that month. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of online video” to describe the global media opportunity facing marketers.

  6. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Just to get a bit self-righteous: surely my review-page for Haruki Murakami's 1Q84 is among the most useful non-Japanese ones currently available (certainly better than what Wikipedia has on offer), yet it barely breaks the top fifty results in a...

  7. Social Media Around the World: Current Trends and Future Growth

    Twitter is rapidly gaining popularity in Japan, but local Japanese sites like Mixi and Gree still maintain dominance over the social media market, according to online statistics firm Socialbakers. Social media networking sites continue to be one of...