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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Let's say you're based in Tennessee and there just isn't a good Japanese translator in town. Instead of flying him/her in to help with a meeting you have with your Japanese clients, you can just invite them into your Google+ Hangout (after all, it...

  2. 5 Reasons Why People Hate International Search Marketing

    If you’re marketing to Japanese, then put a Japanese man in the picture not a Korean or Chinese guy. Translating is simply providing a close equivalent of one language to another. Do you just translate the word “SEO specialists” into the language...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. If initiatives to optimize consumer-facing opportunities are offered in...

  4. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    The landscaper comes over and shows Cheryl and Joe how to bio-remediate the soil using Japanese Knotweed and Salt Cedar plants. Notice the emotionally heightened language: “son’s life at risk… very upset… shocked…”

  5. Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]

    Japanese anime movie "Castle in the Sky" set the record for most tweets per second in December: 25,088) Spanish language was among the top trending queries. But it was neither the Giants nor Patriots that people were searching for most last night...

  6. SEO for Naver – Korea’s Largest Search Engine

    For example, “ilbonjeon gol” in Korean means “goal at the match with Japan”; however, “ilbon jeongol” means “Japanese stew. Similar to Yandex and how it understands the Russian language through semantic intent mixed with its language analysis...

  7. The Sun Never Sets on the Wide, Wide World of Online Video

    This means the average Japanese video viewer watched almost 160.0 videos that month. Big Cinemas uploaded the video above with the following description: “PATRIOTISM KNOWS NO LANGUAGE. If we all love our language to the point of discriminating...

  8. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Just to get a bit self-righteous: surely my review-page for Haruki Murakami's 1Q84 is among the most useful non-Japanese ones currently available (certainly better than what Wikipedia has on offer), yet it barely breaks the top fifty results in a...

  9. Social Media Around the World: Current Trends and Future Growth

    Twitter is rapidly gaining popularity in Japan, but local Japanese sites like Mixi and Gree still maintain dominance over the social media market, according to online statistics firm Socialbakers. Recent figures also compiled by WebCertain...