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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Rocky Aoki, a famous Japanese Olympic wrestler and founder of Benihana restaurants, said, "You only win if you aren't afraid to lose. Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time?

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Instead of flying him/her in to help with a meeting you have with your Japanese clients, you can just invite them into your Google+ Hangout (after all, it should be your responsibility as the company to figure out communication, not the clients').

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. The German version of the online retail store launch is part of the...

  4. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    The landscaper comes over and shows Cheryl and Joe how to bio-remediate the soil using Japanese Knotweed and Salt Cedar plants. The lawn company’s chemicals made her children sick. Shocked into action, she call in Bountiful Backyards landscaping...

  5. Google Zeitgeist 2011: Rebecca Black, Google+, Ryan Dunn Top Searches

    TEPCO (Japanese electric utility company) Google has released their Zeitgeist 2011 data, complete with the top 10 search queries in sports, entertainment, news, and more for 48 countries. Zeitgeist’s lists allow you to compare results of any two...

  6. Google Acquires Security Firm Zynamics Same Day Android Apps Hit by Malware

    The free apps include Falling Down, Super Guitar Solo, Super History Eraser, Photo Editor, Super Ringtone Maker, Super Sex Positions, Hot Sexy Videos, Chess, Hilton Sex Sound, Screaming Sexy Japanese Girls, Falling Ball Dodge, Scientific...