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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Rocky Aoki, a famous Japanese Olympic wrestler and founder of Benihana restaurants, said, "You only win if you aren't afraid to lose. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the...

  2. Animated Google Doodles Welcome First Day of Summer and Winter 2013

    Google has celebrated the arrival of summer and winter in prior years, most recently in 2011 with the assistance of Japanese artist Takashi Murakami. Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit season or...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par Internet translations. Example: If you're doing business with Japan, you're...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. But without creating a strategy for localizing brand messages to these...

  5. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Even better, the ability for me to take a photo of what some crazy-cool japanese kid is actually wearing (they always have the coolest clothes IMHO) on the streets of Harajuku, Tokyo, and the possibilities to create new and more interesting ways...

  6. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    The landscaper comes over and shows Cheryl and Joe how to bio-remediate the soil using Japanese Knotweed and Salt Cedar plants. I admit, I wouldn’t have predicted its popularity. But of course, the show isn’t really about clutter.