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  1. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    When it comes to paid search ad spend, Japanese marketers spend 93.8 percent of their paid search market on desktop, although it accounts for only 89.7 percent of clicks. In Japan, smartphones have been much more widely adopted than in Brazil.

  2. Google Reviews Japanese Court Order Demanding Removal of Autocomplete Terms

    Google is reviewing the court order, which would force Google's operations based in U.S.to obey the Japanese court of law. He told Japan Times their case “is believed to be the first to order the removal of specific terms from the search feature...

  3. SEO for Naver – Korea’s Largest Search Engine

    For example, “ilbonjeon gol” in Korean means “goal at the match with Japan”; however, “ilbon jeongol” means “Japanese stew. Naver has never been known as a simple search engine. As pointed out in my recent article on Naver’s paid search, it's a...

  4. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    In July 2010, Yahoo Japan, an independent entity from Yahoo, announced it has decided to forgo the Bing transition to use Google's organic and paid search results citing Microsoft's search technology was insufficient to serve local needs such as...