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  1. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    When it comes to paid search ad spend, Japanese marketers spend 93.8 percent of their paid search market on desktop, although it accounts for only 89.7 percent of clicks. In Japan, smartphones have been much more widely adopted than in Brazil.

  2. SEO for Naver – Korea’s Largest Search Engine

    For example, “ilbonjeon gol” in Korean means “goal at the match with Japan”; however, “ilbon jeongol” means “Japanese stew. As pointed out in my recent article on Naver’s paid search, it's a dynamic, complex software system appealing to an affluent...

  3. The Sun Never Sets on the Wide, Wide World of Online Video

    This means the average Japanese video viewer watched almost 160.0 videos that month. In Japan, almost 54.3 million unique viewers watched close to 8.7 billion videos. In addition to China ranking ahead of the United States, were you astonished that...

  4. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    In July 2010, Yahoo Japan, an independent entity from Yahoo, announced it has decided to forgo the Bing transition to use Google's organic and paid search results citing Microsoft's search technology was insufficient to serve local needs such as...

  5. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Hire the correct Japanese translator who is a native and knows their market well. You can't get away with mistakes in the Japanese market. Standard Tokyo Japanese is the writing system of choice. So how does a Japanese specialist go about with...