This can be done manually, or as Jacob Klein suggests in his article on the subject, through transcript services like Wistia. Start by defining your approach and establishing if your goals are realistic and attainable.
The winning ad claims “1000’s of Team Jacob Shirts, Gifts whereas the losing ad starts with “Buy Team Jacob Gifts Today! The winning ad changes the displayed URL to include the word “Twilight,” which is obviously related to the key search term...
In the letter to Article 29 Working Party chairman Jacob Kohnstamm, Google’s Global Privacy Counsel Peter Fleischer notes they have not changed their approach to privacy and that they “met with many of your counterparts in other countries in the...
Earlier this month, Google was forced to hand over Gmail account information for WikiLeaks volunteer Jacob Appelbaum. Twitter is now hosting 250 million tweets per day, up from 230 million just a month ago.
The court order pertained to the emails of WikiLeaks volunteer Jacob Appelbaum (pictured at right) and span a period back to November 1, 2009. So just who is Jacob Appelbaum? Google and Sonic.net, a small Internet service provider, have been forced...
Linear approaches to enterprise collaboration and/or social CRM aren't pragmatic or realistic. Organizations looking to implement either customer-facing or employee-facing social initiatives (a.k.a.enterprise 2.0 and social CRM) need an adaptive...
Steps for Evaluating Risk in Social Business by Jacob Morgan Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch. Search Engine Optimization
In the supply chain industry there is something known as functional mode effect analysis -- a complicated term but a simple concept. This model can be applied quite effectively to the social business space.
Organizations have the above three communities. They have always had these communities. Whether communication was done via focus groups, feedback forms, 800 numbers, internal meetings, or phone calls, these communities have always existed and have...
Understanding Your Social Customer Engagement Scenario by Jacob Morgan Here's a recap of this week's columns and news stories for the week of Jan.to 22, as reported by Search Engine Watch, as well as search news and tips from around the web.
Social customer relationship management (CRM) is all about brands engaging the social customer -- or interactions with transactions. But where is your company when it comes to social CRM? To answer this question, Chess Media Group and Metz...
Jeremiah Owyang and the folks at Altimeter Group have put out a great report on the career paths of the social strategist. The team surveyed many social strategists, and reported that these strategists go through a couple phases early in their career.
Several organizations are getting involved with social in one way or another. They start with listening, then establish some engagement strategies and community management practices, and occasionally develop some corporate website integration.
As we've been discussing in this column, social CRM (customer relationship management) is all about helping companies understand and work with the new "social customer. But there are common misconceptions around social CRM and customer engagement I...
Visualizing the Social CRM Process by Jacob Morgan Here are the columns and news stories for the week of Sept.to 17, as reported by the Search Engine Watch team of experts. The MEGA List of Free and Paid SEO Tools the Professionals Use by Garry...
We looked at social customer relationship management (CRM) from a high-level conceptual view in "Interactions with Transactions: Understanding Social CRM. Now let's walk through a potential social CRM process, so that you can visually see what we...
I'm a recovering search engine optimizer. I used to work at an agency where I helped lead search strategies for Fortune 500 companies (clients such as Adobe, Salesforce, Conde Nast, and SanDisk) and eventually started my own SEO consulting practice.
Jacob Peck @jacobLpeck tweeted and Donna Gilliland @MOSTraining re-tweeted my comment that 86% of US Internet users now view online video content every month. I'm told that Mercury was in retrograde until May 11.
Jacob Morgan - Social Media for the Little Guy, Tips for Small Businesses from SES San Jose Ferrás Blog - SES Coverage: Schreibt eure Geschichte Ferrás Blog - SES Coverage: Brand Trademark and Reputation Management
On June 16, 2009, Search Engine Strategies (SES) will hold a workshop, "SEO Training: Basic to Advanced," in partnership with DM Days at the Jacob K. Javits Convention Center in New York, NY. The hands-on training workshops are being led by Matt...
