A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g. If you're a small local business, having a Google+ Local profile is imperative to putting...
Internet yellow pages (IYP) type sites will now be able to integrate the social stream for a place and would do well to try to interpret it. Put pressure on IYP partners you are signed up with to include your Twitter Places social stream on your...
Its blended local results position tweets -- fed directly from Twitter and filtered by keyword -- on top of traditional IYP listings. If you've paid attention to tech news over the past few weeks, chances are you've heard about the deal between...
Print yellow pages (PYP) usage may be down, but Internet yellow pages (IYP) usage is up, possibly from loyal PYP users migrating online. Google Maps usage grew from 15 percent market share in the fourth quarter of 2008 to the number one local...
In other words, this extends the reach of Internet yellow pages (IYP) to include Google results, where lots of local search is happening (about 11 percent of Google's 8.5 billion monthly searches according to The Kelsey Group).
Unlike other media sources, IYP users don't scour these resources for rich robust content. Internet Yellow Pages: With highly desirable conversion rates, advertisers want to ensure Internet yellow pages (IYP) are maximized from a sales lead...
A new breed of Internet yellow pages (IYP) sites, who's primary business model is focused on ratings and reviews, has transformed this information from anonymously provided information to focus on the social aspects and community formed around...
Local business searchers were equally likely to contact the business via telephone or in person in 2007, while local business searchers (and IYP searchers in particular) were more likely to call in 2008.click to enlarge
Using their valued local sales forces, directory publishers are positioned to add mobile to the evolving local marketing bundle that includes print, IYP, search and video. But 1 million isn't much in the mobile device world -- the iPhone represents...
In a slightly different tactic, Microsoft, Yahoo, and AOL continue to leverage their distribution arrangements with Internet yellow pages (IYP) partners to yield local search volume. Of the stand-alone IYP providers, recent usage figures from...
This will be driven by growing demand for video advertising at the local level, and the resulting development of local ad inventory throughout local search and IYP sites. In my vertical search column last month, we looked at the opportunity for...
Unlike standalone IYP/Local search sites, I found no developed ad models for these social media referral directories. To date, however, these sites have had a challenge in leveraging this traffic into revenue and ad platforms.
Directional advertising, which comprises local search, print Yellow Pages and Internet Yellow Pages (IYP), is forecasted to grow from $33.3 billion in 2007 to $41.4 billion globally in 2012, a 4.5 percent compound annual growth rate (CAGR).
Most local online video is buried within the listings of Internet yellow pages (IYP) sites that don't optimize the content effectively. So how can local online advertisers take advantage of universal search?
Mike Boland of The Kelsey Group explained in SEW Experts why Google, Yahoo, and MSN need to take the IYP threat seriously. Local search guru Peter Krasilovsky of Local Onliner fame reported on Yellow Pages veteran Pat Marshall's move from...
Local Search, IYP Set to Grow It was a year of growth, change, and maturation in an industry known for never sitting still. Blended and universal search, quality scores, social media, and personalized search results all contributed to the change...
It's a step toward simplification that will help yellow pages publishers finally execute better local search and IYP ad sales. That's the dilemma local search faces when corporations integrate online and offline search engine strategies.
This has certainly gotten the attention of local search publishers, including the Internet Yellow Pages (IYP) and local newspaper publishers. Local search and advertising options continue to explode. Ad options include keywords, category or heading...
In today's Vertical Challenge column, "Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy," local search expert Michael Boland discusses what this means for AT&T Yellow Pages and, more importantly, Yellowpages.com, its Internet yellow...
IYP Exchange Aims to Grab National Ad Dollars for Small YP Sites, ClickZ Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines...
